Video content is one of the most effective ways to sell physical products, yet so many business owners dread pressing “record”. Filming content can be awkward, intimidating, and overwhelming. It’s weird setting up a camera and filming yourself, and where do you even start with which equipment to buy to get started? All of these fears are normal when getting started, but you don’t have to stay there. With the right structure and a video professional standing beside you, you can easily create weekly short-form content that is simple, fun to create, and drives sales.
The Easiest Content Strategy: Just Talk About What You Sell
As a business owner, you’re an expert on the products you sell (hopefully). You have a wealth of knowledge regarding what you regularly have in stock, what sells the best, and what people have the most questions about. You can turn all of that knowledge into content. Let me explain how.
3 Simple Ideas
- Product highlight: Pick some of your favorite products to talk about. Introduce the product, explain what it does, and most importantly, why you recommend it to other people. Create a script or just go off the cuff – whatever you’re most comfortable with. Create a plan to talk about 12 different products, hire a professional videographer, get the filming done in 2 hours, let the videographer do the editing, and you have enough content to post twice a week for 6 weeks. It really is that easy.
- FAQ Spotlight: If you’re interacting with customers regularly, you probably get asked a lot of the same questions. Use those questions to create FAQ videos. One question and one answer per video. With a professional doing the filming and editing, you can batch a lot of this content as well.
- Upcoming and current promotions: If you have a big sale or any kind of promotion coming up in your store, create a video about it! A 20 second video explaining the event with some in-store b-roll can encourage people to visit in person and keep your business top of mind. Promotions target both existing and future customers, so share about it! A professional video showcasing your event will capture people’s attention and get them excited about it.
The best strategy is a combination of all 3 ideas. Creating different types of videos prevents your audience from getting bored and hitting that unfollow button. You want to build trust and reliability. Be a resource for your followers, not just someone who posts when they want to sell something.
The Power of Weekly Short-Form Content
Algorithms prioritize short-form video, which is the lowest barrier to entry for video content. A 15-30 second video can be more than enough to draw in new followers and turn them into customers. And seeing the founder of a shop and/or real products, helps build trust and converts potential customers into returning customers. When you post regularly, you stay top of mind. Your customers don’t forget about you. They’re constantly reminded that you’re there for them, and when they need another product or a refill, they’re going to think of you.
And one video may get a few hundred views in the first couple of weeks, but a bank of videos for people to be able to review at any time in the future will continue to reward your page.
Quick and Easy Content Batching Strategy
When you hire a professional, their expertise and experience makes the filming and editing process way more efficient. You bring the products, they record and edit your videos into sleek, ready to post short form clips. Imagine only spending an hour recording enough content to post for an entire month? The return on that investment can be huge. The simpler your content, the more cost and time effective it’ll be. Don’t overthink it!
Ready to chat about short form content for your business? Reach out!
