INSIGHTS
Making video work for you
Notes on the craft, strategy, and business of high-impact video, and actionable ideas to help your brand stand out on screen.

Why I’m Choosing Intentionality Over Algorithms in 2026
We’re currently in a place I like to call “The Great Blur”. Open any social media feed in 2026 and you’ll find an endless flow of videos that are picture
August 24, 2026

Creating Video Content for Product-Based Businesses
Video content is one of the most effective ways to sell physical products, yet so many business owners dread pressing “record”. Filming content can be awkward, intimidating, and overwhelming. It’s
August 24, 2026