Case Study
How an e-commerce podcast gained 43,000 views in 28 days
The Problem...
Kurt Elster started The Unofficial Shopify Podcast in 2014. Since then, he has released new audio episodes every Tuesday and his podcast is so popular that his episodes are sponsored by sponsors like Zipify and Cleverific.
In April 2025, Kurt and I partnered together to help grow his podcast on YouTube. He was already posting the video version of his episodes on YouTube, but not seeing the results he wanted with only 7K subscribers and around 760 views per video.
What We Changed...
Before Kurt and I started working together, he was editing his videos himself. He was looking to save some time and make the videos look more professional. When we started working together, we slowly started adding more editing elements to his long form videos to encourage people to engage with the content and also grab attention. Here’s what I did:
- Added some interesting clips to the first 15 seconds to grab viewers attention and make them want to stay and watch the rest of the video
- Created an animated 10-second catchy video intro to use across all the videos.
- Created an animated outro at the end of each video with space for Kurt to add a “Next Up” video and a Subscribe link.
- Added several Calls to Action to encourage viewers to subscribe and like the video.
- Added lower thirds with each guest’s name, company, and website.
- Pulled short form content from each video and added custom dynamic captions for Kurt to post as a teaser. I edit the captions myself instead of using 100% automated caption services, which helps his videos stand out from everyone else’s.
- Reduced each video from 40+ minutes to less than 20 minutes to cater to the shorter attention spans of YouTube viewers (as compared to the longer attention spans of audio podcast listeners).
Together, Kurt and I are constantly adapting and adjusting his videos to improve engagement and retention. His numbers are climbing each week. Below is a sample of a video before we started working together in April 2025, versus 9 months later in January 2026 when he regularly started getting over 20K views on his videos.
April 2025
613 Views
July 2025
15K Views
January 2026
24K Views
The Results...
429% Subscriber Increase
in 60 days
Kurt went from 7,900 subscribers to over 41K subscribers.
Sponsorship Added
in 60 days
Kurt went from only having sponsorship in his audio podcast to also including sponsors in his videos.
774% Views Increase
in 120 days
Kurt went from an average of 760 views per video to 6670 views per video.
Reached 105K Subscribers
in 8 months
Kurt hit 105K+ subscribers in just 8 months, an increase of 1229% since our partnership began.
What the client has to say...
Kurt Elster
Connect with Kurt